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    <title>Salesforce</title>
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      <title>8 Account Engagement (Pardot) New Year’s Resolutions 2023</title>
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      <description>Share this article...Marketers universally are being challenged to do more with less. With a looming economic downturn, the stakes are higher than ever – it’s a common thought that marketing is the first function to be slashed in a recession. But it’s not all “doom… Read More</description>
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      <pubDate>Fri, 06 Jan 2023 12:18:00 GMT</pubDate>
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      <title>Salesforce Developer Salary Guide 2022/23</title>
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      <pubDate>Fri, 06 Jan 2023 09:59:00 GMT</pubDate>
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      <title>Kickstart Your Salesforce Career With Best Salesforce Entry Level Jobs</title>
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      <description>How Can I Start My Career In The Salesforce Industry? salesforce career path, salesforce job openings for freshers, prerequisites for salesforce administrator, should i become a salesforce developer,</description>
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      <pubDate>Thu, 05 Jan 2023 13:40:00 GMT</pubDate>
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      <title>Salesforce to Lay Off 10% of Workforce - What Does This Mean?</title>
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      <description>Share this article...Salesforce have announced today that they will be laying off approximately 10% of their workforce over the coming weeks, as well as closing some offices. This is in addition to roughly 1,000 employees who were let go in November 2022. The news was… Read More</description>
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      <pubDate>Wed, 04 Jan 2023 15:11:00 GMT</pubDate>
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      <title>11 New Salesforce Flow Features in Spring ‘23</title>
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      <description>Share this article...Every time the Salesforce release notes are published, I always jump straight to the Salesforce Flow section because, well, there’s always so much great content – content that will make the lives of Salesforce Admins a lot easier. Some of these new features… Read More</description>
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      <pubDate>Wed, 04 Jan 2023 14:19:00 GMT</pubDate>
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      <title>The Salesforce Admin Role: Rise and Resurgence</title>
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      <description>While the Salesforce ecosystem is growing, the job market itself is changing. What does this mean for the future of the Salesforce Admin?</description>
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      <pubDate>Wed, 04 Jan 2023 05:00:00 GMT</pubDate>
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      <title>Salesforce WebAssessor: 7 Tips to Book Your Certification Exam</title>
      <link>https://www.geniiconsultants.com/salesforce-webassessor</link>
      <description>Share this article...WebAssessor is the portal where you schedule Salesforce certification exams. This guide is not a step-by-step guide to booking your Salesforce exam, neither will it be about studying for certifications (which you can find in our Certification Guides collection). Instead, we’ll share the… Read More</description>
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      <pubDate>Wed, 04 Jan 2023 05:00:00 GMT</pubDate>
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      <title>Salesforce Events 2023</title>
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      <pubDate>Tue, 03 Jan 2023 17:00:00 GMT</pubDate>
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      <title>Salesforce Certification Pathways 2023 [Infographic]</title>
      <link>https://www.geniiconsultants.com/salesforce-certification-pathways</link>
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      <pubDate>Sun, 01 Jan 2023 09:58:00 GMT</pubDate>
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      <title>How Important is to Know About the Map in Salesforce in 2023?</title>
      <link>https://www.geniiconsultants.com/blog/map-in-salesforce</link>
      <description>Are you stuck at Salesforce Map Class &amp; unaware of its use? Maps are instance methods operating on specific Map instances. Check this Map Class guide now.</description>
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      <pubDate>Thu, 29 Dec 2022 21:17:00 GMT</pubDate>
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      <title>Salesforce Database Explained - Quick Tips, Uses &amp; Benefits</title>
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      <description>A Database in Salesforce is defined as the organized collection of objects where each object contains some information. Data is stored in the form of database tables for people, things, contacts, etc.</description>
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      <pubDate>Thu, 29 Dec 2022 13:28:00 GMT</pubDate>
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      <title>How to Use Salesforce CRM that Lands Deals Every Time</title>
      <link>https://www.geniiconsultants.com/blog/how-to-use-salesforce-crm</link>
      <description>Find out how, by integrating with Salesforce sales cloud, marketing managers can accentuate team-wide insights, speed up business processes &amp; improve productivity, through this comprehensive guide.</description>
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      <pubDate>Wed, 28 Dec 2022 02:56:00 GMT</pubDate>
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      <title>100+ Data Science Interview Questions and Answers {Interview Guide 2023}</title>
      <link>https://www.geniiconsultants.com/blog/top-10-mostly-asked-data-science-interview-questions-answers</link>
      <description>Do you want to be a data scientist? But, don't feel confident about your interview preparation! Well, check out this comprehensive guide with 100+ data science interview questions and answers and get ready to ace your interview and outshine in your career!</description>
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      <title>Salesforce Inbox: Let Customers Choose the Meeting Slot</title>
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      <pubDate>Fri, 23 Dec 2022 09:21:00 GMT</pubDate>
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      <title>10 Hottest Salesforce Spring ’23 Features For Developers</title>
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      <pubDate>Thu, 22 Dec 2022 16:56:00 GMT</pubDate>
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      <title>8 Digital Transformation Trends that will Rule 2023 -</title>
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      <description>While the risk of recession is looming upon us, digital transformation will continue to remain a priority for businesses. As the year comes to an end, we’ll be witnessing some new trends that will set the tone for 2023. In this blog, we’ll highlight the key digital transformation trends to look out for in the coming year.  #1 Unparalleled Digital Experience Pull Stats – “88% of customers believe that the experience that a company provides is as important as products and services.” In the years to come, a seamless digital experience will be crucial to attracting and retaining customers. CustomersRead More</description>
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      <pubDate>Thu, 22 Dec 2022 14:10:00 GMT</pubDate>
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      <title>10 Ways to Explain Salesforce Marketing Automation To Anyone</title>
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      <description>Share this article...Do you find it hard explaining your job to those who don’t know what Salesforce is? Many ‘outsiders’ aren’t aware of the complexities that are involved in the actions we (including ourselves) have taken for granted – ordering an item for next day… Read More</description>
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      <pubDate>Thu, 22 Dec 2022 05:00:00 GMT</pubDate>
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      <title>Top 10 Posts of 2022: Marketing Edition</title>
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      <description>What were the most popular posts with marketers? The results are in from Salesforce Ben and The DRIP! Here are our top 10 posts.</description>
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      <pubDate>Wed, 21 Dec 2022 11:46:00 GMT</pubDate>
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      <title>Top 10 Posts of 2022: Admin Edition</title>
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      <description>With tons of posts published for Salesforce Admins, we were curious to find out which were the most popular. The results are in!</description>
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      <pubDate>Wed, 21 Dec 2022 11:32:00 GMT</pubDate>
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      <title>Top 10 Posts of 2022: Salesforce Developer Edition</title>
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      <description>Check out our top 10 Salesforce Developer posts from 2022. Covering Salesforce DevOps, Apex, and more, this year has been a bumper one!</description>
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      <pubDate>Wed, 21 Dec 2022 07:52:00 GMT</pubDate>
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      <title>The Bennys 2022: Salesforce Ben Content Awards</title>
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      <description>Share this article...It’s the end of the year folks, and at Salesforce Ben we’d like to acknowledge the best of the best. This year (and for many more to come), we will be awarding SFBen’s community content standouts – those who have proven to be… Read More</description>
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      <pubDate>Tue, 20 Dec 2022 17:11:00 GMT</pubDate>
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      <title>ChatGPT: What it Means for Salesforce Marketers</title>
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      <description>Share this article...ChatGPT, the AI (Artificial Intelligence) chatbot that can interact with you as though you are talking to a person, has taken the world by storm. The scope and potential of ChatGPT is still being explored by the millions of people who jumped into… Read More</description>
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      <pubDate>Tue, 20 Dec 2022 15:48:00 GMT</pubDate>
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      <title>Optimize Tech Budgets for Businesses During Recession -</title>
      <link>https://www.geniiconsultants.com/blog/optimize-tech-budgets-for-businesses-during-recession</link>
      <description>While the U.S. economy was going upward in the third quarter, economists still predict that the country may hit a recession in 2023. With this possibility looming, businesses across various sectors are looking for more innovative ways to cut costs. This process is challenging for every business leader. It’s especially taxing for tech leaders who must cut costs while ensuring there is regular funding for internal functions and new innovations. However, there are certain strategies that tech companies can take to power through this time and that’s what we’ll be covering in this blog.  How Recession Will Impact the TechRead More</description>
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      <pubDate>Tue, 20 Dec 2022 14:36:00 GMT</pubDate>
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      <title>Salesforce Spring '23 Release Date + Preview Information</title>
      <link>https://www.geniiconsultants.com/salesforce-spring-23-release-date-preview-information</link>
      <description>Share this article...Although Salesforce Winter ‘23 has just been deployed, it’s time to start thinking about the Salesforce Spring ‘23 release, which will be here right at the turn of the new year.  There are many agenda items you need to prepare for with each… Read More</description>
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      <pubDate>Tue, 20 Dec 2022 14:07:00 GMT</pubDate>
      <guid>https://www.geniiconsultants.com/salesforce-spring-23-release-date-preview-information</guid>
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      <title>10 Hottest Salesforce Spring '23 Features for Admins</title>
      <link>https://www.geniiconsultants.com/10-hottest-salesforce-spring-23-features-for-admins</link>
      <description>Discover the top 10 hottest declarative features for admins in the Salesforce Spring '23 release!</description>
      <content:encoded />
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      <pubDate>Tue, 20 Dec 2022 12:44:00 GMT</pubDate>
      <guid>https://www.geniiconsultants.com/10-hottest-salesforce-spring-23-features-for-admins</guid>
      <g-custom:tags type="string" />
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      <title>Engaging with Candidates</title>
      <link>https://www.geniiconsultants.com/engaging-with-candidates</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Make a list
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    &lt;/span&gt;&#xD;
    &lt;span&gt;&#xD;
      &lt;span&gt;&#xD;
        
             
           &#xD;
      &lt;/span&gt;&#xD;
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&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Check the list regularly
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Reward yourself
          &#xD;
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  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.
           &#xD;
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    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
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           Think positively
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
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           Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did. 
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           I started using Recruit for my recruitment needs about three years ago. In that time, we've recruited dozens of tech professionals, more quickly than ever. The staff at Recruit is friendly, efficient and professional.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
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           Chris Avond
          &#xD;
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           CEO Affordable Ltd.
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&lt;/div&gt;</content:encoded>
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      <pubDate>Thu, 26 Dec 2019 14:56:38 GMT</pubDate>
      <author>candidatecrawl@gmail.com (Pete McGraw)</author>
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      <g-custom:tags type="string" />
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    <item>
      <title>Technology &amp; Hiring</title>
      <link>https://www.geniiconsultants.com/technology-and-hiring</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           There are so many good reasons to communicate with site visitors. 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
  &lt;h3&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Tell them about sales and new products or update them with tips and information.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/h3&gt;&#xD;
&lt;/div&gt;&#xD;
&lt;div data-rss-type="text"&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Here are some reasons to make blogging part of your regular routine.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Blogging is an easy way to engage with site visitors.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Writing a blog post is easy once you get the hang of it.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           Posts don’t need to be long or complicated.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Just write about what you know, and do your best to write well.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Show customers your personality When you write a blog post, you can really let your personality shine through.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           This can be a great tool for showing your distinct personality.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Blogging is a terrific form of communication.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Blogs are a great communication tool.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           If the post is a good read, they’ll share it with others, bringing even more traffic!
          &#xD;
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  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Blogging is free Maintaining a blog on your site is absolutely free.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           Write about issues that are related to your industry and your customers.
          &#xD;
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  &lt;/p&gt;&#xD;
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  &lt;a&gt;&#xD;
    &lt;img src="https://irp.cdn-website.com/md/dmtmpl/bfb7e174-fcc7-429b-923d-191b1e2089bd/dms3rep/multi/powering_dev-74ef0ca5.png"/&gt;&#xD;
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      <pubDate>Thu, 26 Dec 2019 14:56:38 GMT</pubDate>
      <author>candidatecrawl@gmail.com (Pete McGraw)</author>
      <guid>https://www.geniiconsultants.com/technology-and-hiring</guid>
      <g-custom:tags type="string" />
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    <item>
      <title>Promoting Your Brand</title>
      <link>https://www.geniiconsultants.com/promoting-your-brand</link>
      <description />
      <content:encoded>&lt;div data-rss-type="text"&gt;&#xD;
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           Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.
          &#xD;
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           Speak to your audience 
           &#xD;
      &lt;br/&gt;&#xD;
      
            Take a few moments to plan your post 
           &#xD;
      &lt;br/&gt;&#xD;
      
            Don’t forget to add images 
           &#xD;
      &lt;br/&gt;&#xD;
      
            Edit carefully before posting 
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
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           Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.
           &#xD;
      &lt;br/&gt;&#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
  &lt;p&gt;&#xD;
    &lt;span&gt;&#xD;
      
           Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.
          &#xD;
    &lt;/span&gt;&#xD;
  &lt;/p&gt;&#xD;
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      <pubDate>Thu, 26 Dec 2019 14:56:38 GMT</pubDate>
      <author>candidatecrawl@gmail.com (Pete McGraw)</author>
      <guid>https://www.geniiconsultants.com/promoting-your-brand</guid>
      <g-custom:tags type="string" />
      <media:content medium="image" url="https://irp.cdn-website.com/md/dmtmpl/bfb7e174-fcc7-429b-923d-191b1e2089bd/dms3rep/multi/three-people-sitting-inside-room-2422277.jpg">
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